During her first pregnancy, Natalia Richardson found it difficult to find skincare products that were genuinely natural and not just marketed as such. Discovering lavender oil as a natural post-birth healer, her research and planning began. Fast forward a few years (and a couple more children) and Happy Mama Organics was ready to launch, giving parents peace of mind through the development of products that are effective in healing and are safe, natural and organic.
The passion: What inspired you to set up your business?
It began when I was pregnant with my first daughter and on the lookout for ‘healthier’ products. The more research I did and the more labels I read, the more products I found that were being marketed as natural and organic but contained ingredients classed as skin irritants. It felt as though we were collectively being duped into buying these items and I had visions of company directors sat in their boardroom laughing with every ‘cha-ching ‘of a sale! This annoyed me – call it a mother scorned!